BPC Group supports foreign IT companies,
which want to introduce their solutions onto Polish market.
BPC Group, in the framework of IT Business in Poland project, wants to encourage foreign IT suppliers to enter the Polish market with their solutions. Our services in this term are dedicated to producers and distributors of advanced IT solutions from across Europe.
In refer to international projects BPC Group services include:
- Workshops on the specificity of the Polish market and IT investments planned in the enterprises;
- International Conferences, where are presented foreign IT solutions of several systems classes;
- General care over the whole project of entering the Polish market, potential customers monitoring.
Dedicated Potential Market Reports
Profound knowledge of the target market is one of the most important issues when planning product expansion. To meet the expectations of foreign investors BPC Group offers Dedicated Potential Market Reports, which indicate areas of greatest purchasing potential.
Content of Dedicated Reports:
- Market recognition / market structure in particular branches;
- SWOT analysis: IT solution positioning against the background of competitive and alternative systems; offer positioning in comparison to the competitors; indication of domains for strategical activities;
- Directions, methods and tools of business impact;
- Sales and marketing activities preparation.
Sales channels building / competencies verification of dealer network members
Finding a business partner is one of the preferred way of entering a new market. BPC Group provides partner network building services , and also verifies the competencies of companies operating within selected sales channels.
Support in sales channel building includes i.a.:
- Which IT companies have suitable competencies in order to join dealer network;
- How should the dealer network look like in particular sector;
- How does the sales channel of competitors look like.
Lead Generation. Support and assistance in business talks with the entrepreneurs
BPC Group monitors 85% of companies that plan to invest in advanced IT systems of different classes. Based on data provided by the enterprises BPC Group consultants prepare PCR (Potential Customer Report). On account of gained information or additional data that you request for we make decision in terms of further cooperation within the project.
PCR reports (Potential Customer Report) includes:
- Needs and requirements with regard to the system/supplier;
- Currently used solution in the enterprise with an information about supplier, how long the system is being used, problems that appeared during use of the system;
- Framework project schedule;
- Estimated budget for the IT solution investment;
- List of IT solution already analyzed by the enterprise.
Brand awareness building / support of decision-making processes in terms of advanced IT solution selection
Monitored by BPC Group enterprises are looking for new, more flexible solutions. In refer to selection of suitable IT tool BPC Group directs its services to decision-makers and members of steering committees, who are responsible for choice of solution. Owing to solution recommendations, BPC Group rise awareness of particular brand straightly among target groups.
Brand awareness rising BPC Group realizes by:
- Conferences, where are presented Polish and foreign IT solution in division into different thematic blocks: Production, Whole Enterprise Management, Logistics, Management Analytics;
- BPC Group Reports and Publications, which are knowledge compendium for the enterprises looking for improvement of efficiency and business processes security;
- Credibility of BPC Group activities is supported by Media Patronages of leading branch magazines and internet portals as well as Honorary Patronages of Embassies and Voivodships Marshall Offices.